Assai takes over online communication for C&A

The communications agency Assai has designed and implemented an online and mobile package of measures for the youth brand Clockhouse. The Zurich-based agency created the first Swiss website for the young C&A line. Multimedia and interactive content such as an image gallery, video stream, online game, SMS competition and newsletter are intended to arouse the interest of the young target group, according to a press release. In addition to the website, Assai is also creating the online advertising material and monitoring its implementation.