Zurich regional newspapers prepare for a tighter market
Tamedia plans to use the *Tages-Anzeiger* to expand into the traditional territories of the three regional daily newspapers—the *Zürichsee Zeitung*, the *Zürcher Oberländer*, and the *Zürcher Unterländer*—by launching regional editions.
Tamedia is planning to launch regional editions of the Tages-Anzeiger in the home regions of the three regional daily newspapers "Zürichsee Zeitung", "Zürcher Oberländer" and "Zürcher Unterländer". The three Zurich dailies have now decided to realize the joint editorial office, which has been under discussion for some time, as Theodor Gut from Zürichsee Medien AG confirmed to Kleinreport.ch. The three newspapers will have a joint editorial team for the canton of Zurich, foreign countries, Switzerland and sport. A positive decision in principle has been made by the boards of directors. However, it has not yet been decided how large the editorial office will be and where it will be based; the details are still being worked out. As the managing director of Zürichsee Presse AG and Zürcher Unterland Medien AG, Erland Herkenrath, told SDA, the decisive factor was not cost-cutting measures, but the strengthening of the regional focus. Since the three newspapers have been produced on a joint printing press, synergy opportunities have been continuously examined. The three publishing houses already operate a joint advertising platform and have mutually adapted layouts.
