SF 1 loses primetime market share
From early January through late February 2006, the Swiss television channel SF 1 lost an average of 0.4 percent market share between 6:00 p.m. and 11:00 p.m.
From the beginning of January to the end of February 2006, Swiss television SF 1 lost an average market share of 0.4 percent between 6 and 11 pm. This is reported by the Sonntagszeitung, which cites unpublished figures from SRG audience research. The difference for SF 1 was mainly due to losses among younger viewers: The share among children had fallen by 1.7 percentage points and among young people by 1.1 percent. On a daily average, SF 1 lost 1 percentage point last year compared to the previous year. However, the picture is exactly the opposite for SF2. Thanks to the Winter Olympics, the second channel, which has been expanded into an event channel, gained 1.7 percent after 6 pm.
