Sloggi entices with Mister Switzerland dinner

The underwear brand Sloggi presents the current Mister Switzerland Renzo Blumenthal surrounded by female panty models: "Win a dinner with Mister Scheiz or one of the top models!" is the slogan of the new spring 2006 campaign. The advertisement with the four half-naked men has been on display since Monday on posters, hanging boxes on public transport, e-boards and Internet banners on 20 Minuten Online and Blick Online. The campaign is primarily intended to raise awareness of Sloggi Men and is aimed at a young urban audience, according to a press release. The electronic media for the competition, such as SMS and the Internet, will allow the target audience to get actively involved and get in touch with Sloggi.