SevenOne Media pulls out all the advertising stops for "Lotta in Love"
Over the past two weeks, fly posters, advertisements, and event calendars throughout German-speaking Switzerland have featured the slogan „Alex in Concert.“.
Wild posters, advertisements and event calendars throughout German-speaking Switzerland have carried the slogan "Alex in Concert" over the past two weeks. However, the campaign was not advertising a concert, but the new telenovela "Lotta in Love", which is set in the music business and has been on ProSieben since Monday. In addition to the teaser, ProSiebenSat.1 subsidiary SevenOne Media also realized a classic advertising campaign. In addition to the TV trailers, radio and cinema spots, ad screens, advertisements and posters, the Zurich-based company advertised on the street, on websites and at party locations.
