SR DRS with higher market share and lower reach
According to data from Radiocontrol, SR DRS’s programs as a whole increased their market share in German-speaking Switzerland by 1.3 percent last year, but lost 0.4 percent in terms of reach.
According to Radiocontrol data, SR DRS stations increased their overall market share in German-speaking Switzerland by 1.3 percent last year, but lost 0.4 percent in terms of reach. As announced at the media briefing on Tuesday, Swiss radio is seeing a decline in the high
market share of 62.8 percent last year is a confirmation of the trend seen in recent years.
the renewal strategy we have adopted. This is the highest
value since the introduction of Radiocontrol measurements in 2001.The figures for the individual stations:Market shares 2005 (04) Reach 2005 (04)(in percent) (in percent)SR DRS total 62.8 (61.5) 63.6 (64.0)DRS 1 41.6 (40.1) 44.6 (44.9)DRS 2 5.0 (4.8) 9.9 (9,4)DRS 3 12.5 (13.0) 23.5 (23.7)DRS Musigwälle 3.6 (3.5) 7.3 (7.0)Virus 0.1 (0.1) 0.6 (0.7)Private stations 25.5 (26.4) 53.9 (53.9)Abroad 7.6 (8.2) 40.6 (41.3)
market share of 62.8 percent last year is a confirmation of the trend seen in recent years.
the renewal strategy we have adopted. This is the highest
value since the introduction of Radiocontrol measurements in 2001.The figures for the individual stations:Market shares 2005 (04) Reach 2005 (04)(in percent) (in percent)SR DRS total 62.8 (61.5) 63.6 (64.0)DRS 1 41.6 (40.1) 44.6 (44.9)DRS 2 5.0 (4.8) 9.9 (9,4)DRS 3 12.5 (13.0) 23.5 (23.7)DRS Musigwälle 3.6 (3.5) 7.3 (7.0)Virus 0.1 (0.1) 0.6 (0.7)Private stations 25.5 (26.4) 53.9 (53.9)Abroad 7.6 (8.2) 40.6 (41.3)
