Online advertising expenditure down in February
According to the web2com Index, spending on Swiss online advertising fell by 2 points in February compared with the previous month.
According to the web2com index, expenditure on Swiss Internet advertising in the
February fell by 2 points compared to the previous month. The web2index is based on
on monthly surveys of expenditure on commercial advertising
national and international online platforms. It shows how
Internet advertising is developing in Switzerland.
According to the communiqué, despite the decline in advertising investments in the
February, it can be stated that the acceptance of the Internet as a medium
is getting bigger and bigger. Proof of this is, for example, the ongoing increase in
Use of Internet services. For the month of February, according to
WEMF's Net Audit for February, the use of such offers by
increased by around a third. Page impressions have increased by 35 percent.
Visits increased by 29 percent and unique clients by 32 percent.
percent.
February fell by 2 points compared to the previous month. The web2index is based on
on monthly surveys of expenditure on commercial advertising
national and international online platforms. It shows how
Internet advertising is developing in Switzerland.
According to the communiqué, despite the decline in advertising investments in the
February, it can be stated that the acceptance of the Internet as a medium
is getting bigger and bigger. Proof of this is, for example, the ongoing increase in
Use of Internet services. For the month of February, according to
WEMF's Net Audit for February, the use of such offers by
increased by around a third. Page impressions have increased by 35 percent.
Visits increased by 29 percent and unique clients by 32 percent.
percent.
