Moving Media Basel and Dewave are completely rebuilding the website

Moving Media Basel has completely redesigned its website at www.mm-basel.ch. According to the company, the focus is on the added value for advertisers and agencies, as well as insights into campaigns that have been implemented on BVB and BLT trams and buses.

Die Startseite der neuen Website von Moving Media Basel mit der Winteraktion (Screenshot). Quelle: zvg
The homepage of Moving Media Basel's new website featuring the winter promotion (screenshot). Source: zvg

Moving Media Basel has launched its digital presence at www.mm-basel.ch redesigned. According to the press release, this is more than just a traditional relaunch. The website is intended to highlight the appeal and promotional impact of tram and bus advertising. The site was developed in collaboration with the agency Dewave.

Moving Media Basel Focuses on Guidance and Campaign Examples

According to the press release, the focus is on the added value for advertisers and agencies. The site aims to impress with intuitive navigation and a clear presentation of the advertising formats. It also features numerous visual examples of completed campaigns. This is intended to highlight not only the variety of possibilities available on BVB and BLT vehicles but also their benefits for brand communication.

Die Übersicht der Werbeformate auf mm-basel.ch bietet Filter nach Verkehrsmittel, Netz und Budget (Screenshot). Quelle: zvg
The overview of advertising formats on mm-basel.ch includes filters by mode of transportation, network, and budget (screenshot). Source: zvg

The offerings range from full-vehicle wraps to traditional outdoor and indoor advertising, as well as digital advertising on the City Kanal network, which features up to 600 screens. Interested parties can quickly and easily find suitable advertising formats, vehicle types, price estimates, and campaign examples. As before, users can compile their desired advertising packages directly online in the shopping cart and submit a request.

«With our new website, we don’t just want to showcase our advertising spaces; above all, we want to spark enthusiasm for the diverse possibilities of tram and bus advertising. Our goal was to create a digital presence that inspires, provides guidance, and delivers real added value to our clients and agency partners,» says Beat Leuenberger, Managing Director of Moving Media Basel.

Die Produktseite zum Fullbranding Tram auf der neuen Website von Moving Media Basel (Screenshot). Quelle: zvg
The product page for the full-branding tram on Moving Media Basel's new website (screenshot). Source: zvg

Coverage Area of BVB and BLT

Moving Media Basel’s advertising network includes 425 trams and buses operated by Basler Verkehrs-Betriebe (BVB) and Baselland Transport AG (BLT). According to Moving Media Basel, the two transit companies carry approximately 169 million passengers annually, averaging about 464,000 passengers per day (2025). They thus provide a platform for brand visibility in the Basel region.

The website is available at www.mm-basel.ch retrievable.

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