Effie 2010: Four times gold and five times silver
On Tuesday evening, the Swiss Effie Awards ceremony took place at the Swiss Broadcasting Corporation studios. Gold awards went to the campaigns «Enavant Grischun» by Jung von Matt/Limmat for Graubünden Ferien, «Summer 2009 Launch, Rock Cleaners» by Spillmann/Felser/Leo Burnett for Switzerland Tourism, «Slow down. Take it easy.» by Rod Kommunikation for SVV/BfU, and «No Excuses» by Wirz Werbung for Inobat.
Health, "Coop Fine Food" by KSB Krieg Schlupp Bürge for Coop, "Hopp Schwiiz - Power to the Fans" by Wirz Werbung for Mars Switzerland and "Das bescheidene Pharmaunternehmen" by Spillmann/Felser/Leo Burnett for
Helvepharm.
> To the award winners
>All nominated campaigns
With 95 entries, this year's award had the third-highest number of participants ever registered. A 24-member jury headed by Ralph Büchi, CEO Axel Springer Switzerland and President Axel Springer International, assessed the effectiveness of the marketing campaigns in a two-stage process: In a first round, all submitted cases were assessed online, in three groups of eight people. 45 submissions with an above-average score in their category were shortlisted, which were discussed by the entire jury in a second round and from which the 15 award winners were selected.
All nominated cases are summarized in the book "Swiss Effie 2010", which can be obtained from the BSW Leading Swiss Agencies office. Online or by e-mail to [email protected]. All winning campaigns - including those from 1999 to 2008 - will be available from the beginning of May on Effie.chBest of Effie. The next Swiss Effie will be held in 2012.
