A disappointing February

GEMI A comparison with the previous year shows that the Goldbach Electronic Media Index (GEMI) was unable to pick up in February after a moderate January, with electronic media even losing one index point in February compared to January. Television was able to maintain its January level of 324 index points. The GEMI is based on the data published by Media Focus for advertising investments throughout Switzerland. Since November, the index for the overall market has remained at 166 index points. After an absolute high in December 2005, electronic media also fell back to last November's level with an index of 318 points. TV, with 324 index points, was able to maintain its January level. This also applies to teletext with 153 index points. Radio lost one index point from 250 to 249, while the Internet lost 4 index points from 177 to 173 despite a clear upward trend. (gm)