Advertising time against one-sided reporting

Swiss Television (SF) is providing the "Graduate School of Business Administration Zurich" (GSBA) with advertising time worth 400,000 francs on its first and second channels because a "Kassensturz" segment on January 11, 2005, had presented a one-sided report.

Swiss Television (SF) is providing the "Graduate School of Business Administration Zurich" (GSBA) with advertising time worth CHF 400,000 on its first and second channels because a Kassensturz report on January 11, 2005 was one-sided. This out-of-court settlement ends a legal dispute. As reported by Swiss Television on Saturday, it will broadcast the GSBA commercials in advertising blocks that are not booked up with other commercials. This means that there will be no loss of revenue and license fee payers will not be harmed.
 
The legal dispute was triggered by a "Kassensturz" report on January 11, 2005, in which the consumer magazine aired a report about GSBA and made critical statements about the school. The school was unable to comment on these statements. GSBA claimed considerable economic damage in its complaint. In August, the Independent Complaints Authority for Radio and Television (UBI) came to the conclusion that the GSBA's position had not been presented appropriately. At the end of March, the Federal Supreme Court confirmed the UBI decision by dismissing an appeal by the Swiss Broadcasting Corporation (SRG). SF also stated that a statement on the case would be read out in one of the next "Kassensturz" broadcasts.
 
The SonntagsZeitung, which asks how such a report could have come about in the first place, blames the journalistic lapse on the change of leadership at SF. Hansjörg Utz, head of Kassensturz for many years, had recently been appointed as the new head of 10vor10.

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