Germany: new special advertising form teaches images to walk

Bauer Media KG, the advertising and online marketing arm of the Bauer Publishing Group, has introduced a new form of advertising. Using lenticular film, the dynamic quality of moving images is integrated into consumer magazines. These so-called „Motioncards“ can display not only flip, zoom, or morphing effects but also short films, serving as both an informational and entertainment medium. This ad special was recently implemented for the Sheba product by Masterfoods in the women’s magazines Tina, Bella, and Laura, reports the industry magazine Werben und Verkaufen. To achieve this, a sticker was attached to the traditional ad. The postcard-sized Motioncard integrated in this way shows a short film that reveals the cat food menu in 20 sequences.