Coca Cola copies iPod campaign
Coca-Cola, the world's most famous brand, is launching its new brand campaign with the slogan «Welcome to the Coke side of life.».
The world's best-known brand Coca Cola is launching a new brand campaign with the slogan "Welcome to the Coke side of life": In the near future, silhouettes of Coke bottles in the company's colors will be dancing across TV screens and billboards. The idea is not new, but comes from Apple's iPod campaign. "We particularly liked the clarity of the advertising," said Coca Cola brand manager Katie Bayne at the launch of the campaign. In recent years, the company has not succeeded in establishing a slogan that is as catchy as the classics "It's the Real Thing", "Have a Coke and a Smile" or "You can't beat that feeling". According to a press release, some advertising experts are critical of the new strategy.
