NZZ am Sonntag strengthens reader loyalty with "Mythos Fussball

The NZZ am Sonntag wants to take advantage of its readers' football mood and is launching offers for football fever over the next few weeks under the motto "So that they are not offside". First up is an exclusive and limited edition of DVDs on the history, culture and idols of football. Only subscribers can purchase the box with the 10 DVDs at a price of 99 francs. Non-subscribers must order at least one trial subscription to benefit from the offer. The NZZ am Sonntag wants to strengthen reader loyalty and attract new subscribers, the publisher announced in a communiqué on Monday.