Best online campaigns awarded
On Thursday evening, the 10th Media Awards ceremony took place in New York.
The 10th Media Awards ceremony took place in New York on Thursday evening. T-Online, InteractiveMedia and Horizont magazine honored the most successful online advertising campaigns in six different categories. Coca Cola won twice: In the "Crossmedia" category, the award went to the MediaCom agency, and in the "Special Efficiency Award" category to the Argonauten360° agency. This award honors the campaign that is demonstrably effective and profitable. With an advertisement for Mini/BMW, the winner in the "Permission" category was the agency Plan.net, which also won in the "Young Creation" category. The online award went to OgilvyInteractive Worldwide for their Axe/Unilever campaign. Andreas Gahlert, founder and CEO of the Neue Digital agency, was named Web Personality of the Year in the "People" category.
