German magazine advertising market recovers
In the first three months of this year, German publishers ran 3.3 percent more advertisements in magazines than in the same period last year.
In the first three months of this year, German publishers published 3.3 percent more advertisements in magazines than in the same period last year. As the Association of German Magazine Publishers (VDZ) announced, despite the positive effect on the market, the soccer World Cup is not solely responsible for the latest developments. How sustainable the upturn is can only be determined after the World Cup, said Holger Busch, Managing Director Advertising Marketing, in an interview with Pressetext.
