Pocket money study: teenagers spend their free time on something
In Switzerland, a teenager between the ages of 16 and 17 has an average of 318 francs per month to spend as they wish. This amounts to 576 million francs annually for this age group.
A teenager between the ages of 16 and 17 in Switzerland has an average of CHF 318 per month at their free disposal. This corresponds to an annual volume of CHF 576 million for this age category. These are the findings of the pocket money study carried out by market research company IHA-GfK on behalf of Cash. The 16 to 17-year-olds spend the most on their leisure activities. On average, young people spend 41.45 francs on going out or going to discos. The second most important expenditure items are clothes and shoes at 34.50 francs, followed by cell phones at 26.05 francs. Monthly expenditure also includes CDs and DVDs at 15.70 francs, concerts and cinema at 14.30 francs and computers and PC accessories at 13.70 francs. It is worth noting that CHF 100 is saved each month. The 16 to 17-year-olds are a particularly interesting segment for the telecommunications and consumer electronics markets. Over 90 percent of young people of this age have a cell phone. Around 70 percent own an MP3 player, a CD player and a stereo system. Almost 60 percent have a PC and around a third even have their own television, video or DVD player and games console. The study was conducted in January 2006. 1018 households with children aged between 6 and 17 in German-speaking and French-speaking Switzerland were surveyed online.
