The Internet becomes female
As in the U.S., more and more women in Europe are using the Internet. A study shows that by 2007, European women could even surpass men in terms of Internet use.
As in the USA, more and more women are using the Internet in Europe. This is shown by the "Mediascope Europe" study by the industry association EIAA (European Interactive Advertising Association). Last year, the proportion of European female Internet users rose to 41%, an increase of 4% compared to the previous year. European women between the ages of 16 and 24 use the Internet the most: 74% of this age group are online. In contrast, the number of women aged 55 and over online is just 15%. If these growth rates continue, there will already be more women than men on the Internet in 2007, according to the findings of the study. Search engines (84 percent) and webmail services (75 percent) are particularly popular with women, followed by travel websites (56 percent). Entertainment offerings are used less frequently by women than by men. Only 38 percent are enthusiastic about music websites, 24 percent about music downloads and 20 percent about Internet radio. Over 3,600 female users across Europe were surveyed as part of the study. The EIAA is the industry association of European online marketers. Its members are AD Europe, Adlink, AOL, Lycos, MSN, Tiscali, T-Online and Yahoo.
