Manor goes Africa

The department store chain Manor is launching its "Feel Africa" promotion on Friday. African-inspired fashion items, matching home accessories and culinary highlights await in the 72 stores throughout Switzerland. African sound can be heard, customers can paint T-shirts and ostrich eggs, children can listen to African fairy tales and have their hair plaited. The promotion is accompanied by a broad-based communication campaign. A catalog provides an insight into the product range, while advertisements, posters, radio spots and the Manor website provide information about the various store activities and highlights. The campaign focuses on people carrying products on their heads - in true African style. Instant prizes and a trip to Africa as the main prize can be won in a competition.