Facts gains a new profile
News Magazines: New layout, new structure, and new content—Facts is getting a makeover.
News magazine New layout, new magazine structure and new content: Facts is getting a new look, and from May 11, the only news magazine in the
Swiss-German news magazine, Facts, harks back to the days when the
title enjoyed a trendy image and was sometimes provocative. And yet
Past with the current comparatively well-behaved appeal
merge.
Two years ago, Facts had already turned the corner towards more seriousness and
Credibility introduced and a rather restrained layout
elected. Apparently the paper is doing well despite all the prophecies of doom. "We
have made progress in terms of content and can celebrate this with a
and show a somewhat more emotional layout," says Andreas Durisch.
For the Editor-in-Chief with the dual mandate of Facts and SonntagsZeitung, a
Clear structuring as a central characteristic of a
news magazine. The magazine organized its
New theme architecture: It starts with the cover story, the
Business section is placed more prominently, just before the
Switzerland with social and political issues. The
Makers of the core sections of a news magazine stronger. Lifestyle
is the name of a new department that has evolved from the former lifestyle and
cultural pages. For accessibility of the texts
infographics, diagrams and brief information. Finally
opening pages before each section as well as a clearly organized
navigation also makes it easier to get started. "By
more emotional, we also want to reach a broader, i.e. younger, audience.
to the public," says Durisch.
Swiss-German news magazine, Facts, harks back to the days when the
title enjoyed a trendy image and was sometimes provocative. And yet
Past with the current comparatively well-behaved appeal
merge.
Two years ago, Facts had already turned the corner towards more seriousness and
Credibility introduced and a rather restrained layout
elected. Apparently the paper is doing well despite all the prophecies of doom. "We
have made progress in terms of content and can celebrate this with a
and show a somewhat more emotional layout," says Andreas Durisch.
For the Editor-in-Chief with the dual mandate of Facts and SonntagsZeitung, a
Clear structuring as a central characteristic of a
news magazine. The magazine organized its
New theme architecture: It starts with the cover story, the
Business section is placed more prominently, just before the
Switzerland with social and political issues. The
Makers of the core sections of a news magazine stronger. Lifestyle
is the name of a new department that has evolved from the former lifestyle and
cultural pages. For accessibility of the texts
infographics, diagrams and brief information. Finally
opening pages before each section as well as a clearly organized
navigation also makes it easier to get started. "By
more emotional, we also want to reach a broader, i.e. younger, audience.
to the public," says Durisch.
The name says it all. The aim is to produce fact-based journalism
after thesis stories have fallen into disrepute. "One
can, however, come up with theses if you narrow down the topic
and adopts a clear perspective," says Durisch.
René Worni
