Recycling, gone to the dogs
Recycling Wirz's ad shows how old batteries can be disposed of properly and easily with Inobat.
Recycling Wirz Werbung shows how old batteries can be disposed of professionally and easily with Inobat.
aluminum collection, and we are not among the leaders in pet recycling either.
bottles. But despite all this environmental awareness, if a still
battery containing much more poison has given up the ghost, ends up
They usually end up in the trash. Although the good will to dispose of them would be
the small batteries.
Less bulky than an aluminum can or pet bottle, batteries drop
but not particularly disturbing if their aggregate state of
Power has switched to hazardous waste. The inconspicuous little thing is
temporarily stored for the time being. Not in secure depots such as used
uranium, however, but simply in a drawer somewhere - or
perhaps soon worse: lead-emitting in the no longer functioning
Small appliance. The time bombs want to escape this slumber.
Interest group for battery disposal (Inobat) and Wirz Advertising
now provide a remedy.
The battery disposal interest group in Berne believes that the
Recycling has had a suitable bag ready for some time. But because without
even the most beautiful bag cannot communicate its contents
Wirz Werbung has now launched a suitable campaign.
Wirz believes: Once batteries have been recycled in these
battery bags, they no longer stay in place as they were before.
easily lie with the consumer. Wirz has won the Inobat pitch with a
funny TV commercial. It plays with an analogy that everyone can relate to.
knows: A cute little stuffed dog excretes its batteries, the
then dutifully and in the familiar Robi-Dog manner
be picked up. The spot is by Othmar Sweers with Rosas 'n' co
and sound were realized by Jingle Jungle.
aluminum collection, and we are not among the leaders in pet recycling either.
bottles. But despite all this environmental awareness, if a still
battery containing much more poison has given up the ghost, ends up
They usually end up in the trash. Although the good will to dispose of them would be
the small batteries.
Less bulky than an aluminum can or pet bottle, batteries drop
but not particularly disturbing if their aggregate state of
Power has switched to hazardous waste. The inconspicuous little thing is
temporarily stored for the time being. Not in secure depots such as used
uranium, however, but simply in a drawer somewhere - or
perhaps soon worse: lead-emitting in the no longer functioning
Small appliance. The time bombs want to escape this slumber.
Interest group for battery disposal (Inobat) and Wirz Advertising
now provide a remedy.
The battery disposal interest group in Berne believes that the
Recycling has had a suitable bag ready for some time. But because without
even the most beautiful bag cannot communicate its contents
Wirz Werbung has now launched a suitable campaign.
Wirz believes: Once batteries have been recycled in these
battery bags, they no longer stay in place as they were before.
easily lie with the consumer. Wirz has won the Inobat pitch with a
funny TV commercial. It plays with an analogy that everyone can relate to.
knows: A cute little stuffed dog excretes its batteries, the
then dutifully and in the familiar Robi-Dog manner
be picked up. The spot is by Othmar Sweers with Rosas 'n' co
and sound were realized by Jingle Jungle.
Accompanying posters with an identical key visual for this
ensure that battery collection "will be even easier for the Swiss in the future".
less smelly", as CD Matthias Freuler, AD Barbara Hartmann and
Copywriter Thomas Kurzmeyer says.
Goal not yet fully achieved
At present, only 62.1 percent of used batteries and
batteries find their way to the recycling plant. The Federal Office for the Environment and
Inobat is aiming for a quota of at least 80 percent.
Used batteries and rechargeable batteries have a high proportion of rechargeable
recyclable materials, so-called recyclables. Waste contains
they contain harmful heavy metal.
Andreas Panzeri
