Facts becomes new on May 11

The Swiss news magazine Facts, which is now also distributed in other German-speaking countries, is being published with a new layout, new magazine structure and new content. The design underlines the positioning of the title as a premium magazine, according to the press release. The choice of topics will be serious and relevant on the one hand and "lifestylish" and urban on the other. The new concept is intended to combine the strengths of the initial phase of Facts with the serious appeal of the current Facts. The new editorial team under the leadership of Andreas Durisch is thus bearing new fruit. The editorial team of Facts is now complete and consists of Michael Marti (Head of Lifestyle), Martin Breitenstein (Head of Politics) and Marc Kowalsky (Business) in addition to Durisch. The business team has been further strengthened with Alexandra Stühff (formerly Cash) and Daniel Meier (formerly Tages-Anzeiger) and Markus Schär (formerly Weltwoche), and the Tamedia magazine, which is still in the red, will start with a cover story. This will be followed by the Switzerland section, which will cover topics from politics and society. This will be followed by the business section in a more prominent position. The Lifestyle and Culture sections will be merged into a new Lifestyle section. The journalistic approach is to tell exciting stories that arise from analysis rather than simply reporting news. The entire content of the magazine is to be made more accessible again through a so-called 2nd info level, which consists of infographics, diagrams and brief information. Opening pages before each section and clear navigation in the magazine should also make it easier to access the topics.
The relaunch will be supported by a broad advertising campaign by By Heart, radio spots and various accompanying measures. Target mailings and distribution campaigns will also ensure that the redesigned news magazine is presented to a broad target audience.