Galaxus Stories: Bizarre Shopping Moments as a Web Series
With «Galaxus Stories,» the online retailer is launching a web series about absurd customer encounters at the fictional Galaxus store—produced by in-house and external film and acting talent.
The new web series «Galaxus Stories» is all about absurd encounters with customers at the fictional Galaxus store. The first season is now available to watch.
A nerdy romance, a dishonest grandma, or a botched anniversary: The new web series tells quirky stories about everyday life at the Galaxus Shops. «Our customers are real people with their own quirks and eccentricities—and that goes for the thousands of employees behind our online store, too. That’s exactly what we wanted to capture with the Galaxus Stories format,» says the campaign team. None of this actually happened, word for word, but many of these slapstick moments are likely to trigger a sense of déjà vu among the real shop employees.
A Mini-Drama Instead of a Mega-Production
Although the stories are set in the heart of Galaxus, with the fictional store serving as the backdrop, they are not traditional advertisements. Rather, with “Stories,” Galaxus is launching a creative pilot project, produced by a team of in-house and external film and acting talent.
And even though all the videos are streamed on social media, the micro-drama format pushes the one-minute limit. «This means we’re asking viewers for a little more attention than they’re used to with other social media formats. But we think it’s worth it—and that not every digital format has to be geared toward the attention span of a goldfish.» The first six episodes are available on TikTok, YouTube, and Instagram.
The People Behind Galaxus Stories
Numerous in-house and external experts were involved in the production, from concept and screenplay to direction, set design, and sound post-production.
Responsible at Galaxus: Martin Walthert (Chief Marketing Officer), Flurin Spring (Creative Director), Jill Wanner (Head of Brand Communications), Jeffrey Gabriel (Head of Social Media), Ali Tsaeme (Concept), Branko Nastic (Project Management), Valentina Sproge (Art Direction, Screenplay), Aline Piazza (Screenplay), Manuela Rüegg (Producer), Piero Istrice (Director of Photography, Editor), Davide Arizzoli (First Assistant Camera), Rainer Brenner (Copywriter), Nadine Härri, Cédric Feusi, Luca Giugliano (Media Planning), Stefania Krähenbühl (Resource Planning). External Partners: Yoldaş Gündoğdu (Director, Screenplay), Alessandra Dolci (Producer), Selin Besili (1st Assistant Director), Branimir Macukic (Set Assistant), Nico Drechsel (2nd Assistant Camera), Dominic Heim (Gaffer), Jakob Wessley (Lighting Technician), Andreas Pupato (Sound), Andrea Schmidlin, Katharina Meier (Set Design), Amanda Brooke (Styling, Hair & Makeup), Nima Schaper (Styling Assistant), Simon Hardegger (Color Grading), Soundwise (Sound Post-Production), Laura Rindlisbacher (Casting).
