"People" on Sat.1 Switzerland canceled with immediate effect
The success in terms of viewership did not translate into revenue, Sat.1 Switzerland Managing Director Angela Sgura told *Werbewoche*.
After returning from maternity leave, "People" frontwoman Viola Tami will not be able to return to the "People" presenter's desk: The celebrity magazine show on Sat.1 Switzerland will be discontinued with immediate effect. The decision to discontinue - "despite good ratings development and high acceptance in the viewer market" - was made solely for economic reasons. "The success on the viewer side has not been reflected in revenues," Sat.1 Switzerland Managing Director Angela Sgura told Werbewoche. One problem was the withdrawal of sponsors - Angela Sgura did not want to disclose exactly how many ended their commitment. New sponsors were sought and the show was also given time to recover financially, but the impact was insufficient. "There are currently no plans for a new celebrity magazine show at Sat.1 Switzerland," Sgura continued. The decision to cancel "People" had nothing to do with the competition from the SF program "Glanz & Gloria". Nor did the fact that presenter Viola Tami had just started her maternity leave influence the timing of the decision.
Internal solutions are being sought for the 13 "People" employees and a social plan is in place, Sat.1 Switzerland announced. According to reports, the "People" editorial team had recently been preparing for layoffs rather than reductions. For example, Nicole Berchtold, who was planned to replace Viola Tami, was recently poached by StarTV.
In a statement, Cinecom regrets the discontinuation of "People". Existing spot orders will now be rebooked by the marketer. Although the German advertising islands are priced higher than the program window blocks, the PubliGroup subsidiary has decided to accept the previous lower prices.
Internal solutions are being sought for the 13 "People" employees and a social plan is in place, Sat.1 Switzerland announced. According to reports, the "People" editorial team had recently been preparing for layoffs rather than reductions. For example, Nicole Berchtold, who was planned to replace Viola Tami, was recently poached by StarTV.
In a statement, Cinecom regrets the discontinuation of "People". Existing spot orders will now be rebooked by the marketer. Although the German advertising islands are priced higher than the program window blocks, the PubliGroup subsidiary has decided to accept the previous lower prices.
