Geberit Campaign: Endless Bathrooms for Every Need

Following its launch in June 2026, the second phase of the international B2C campaign by Geberit and TBWA\Zurich is now underway. In this phase, the Geberit campaign features a series of new videos that translate the brand promise «Better. For you.» into concrete product benefits—set in a seemingly infinite world of bathrooms.

From Brand Expertise to Product Solutions

Now that Geberit’s expertise in water management and a broad understanding of the brand have been established among end customers in the first phase, the focus is shifting to people’s needs and the corresponding product solutions. TBWA\Zurich is thus solidifying Geberit’s brand image as a manufacturer of comprehensive bathroom solutions designed to make people’s lives noticeably better.

To achieve this, an almost surreal cinematic world was created, in which a host guides viewers through various rooms while presenting solutions for the toilet, sink, and shower. Physically built sets were enhanced with CGI, blending together to form an extraordinary product world.

The Geberit campaign is running in 15 countries. Source: zvg

A modular film concept for many markets

«Geberit offers an enormous variety of products and benefits. We didn’t want to simply create individual films for each one; instead, we wanted to build a shared world that connects everything,» says Manuel Wenzel, CCO of TBWA\Zurich. «This led to a modular film concept that can be reconfigured time and again and further developed for different markets, categories, and formats.»

The film is supported by CTV, streaming, (D)OOH, display ads, social ads, Google Ads, radio spots, a landing page, and POS initiatives. The campaign will run in 15 European countries across a wide range of digital and traditional channels.

Geberit is running a Europe-wide poster campaign. Source: zvg

Directed and produced in the same way as the first part of the campaign

As with the first part of the campaign, Patrick Daughters directed. The film was produced by McQueen Films, and the visual effects were created by Artjail. Filming took place at Cape Island Studios in Cape Town.

Geberit relies on large-scale outdoor advertising. Source: zvg

For more information about the campaign and Geberit's product solutions, visit https://www.geberit.ch to find.

Responsible at TBWA\Zurich: Manuel Wenzel, CCO; Responsible at Geberit International: Client; Directed by: Patrick Daughters; Production Company: Mcqueen Films; DOP: Franz Lustig; VFX: Artjail; Sound Design & Voices: Amsterdam Post Office; Music: Sunny Levine; Radio spots: DubDub Studios