Germany: Mobile TV arrives

The daily photo soap for cell phones "mittendrin - Berlin rockt!" has already attracted over 35,000 subscribers in Germany four weeks after its launch. Following the principle of a cross-media approach, users can follow the story not only via cell phone, but also in the print magazine and online. It is also possible to meet the production team at the original locations. The life of young people in Berlin is portrayed in the style of telenovelas. The soap subscription is free for the first two weeks, from the third week it costs 1.99 euros per week.