Study: Hard disk recorders increase television consumption

Swisscom Fixnet Bluewin has conducted a representative online survey of almost 1,000 Bluewin TV 300 customers. As expected, the respondents are more interested in consumer electronics and 25% of them already own a flat screen. Television consumption tends to be higher than the average. For 20 percent of those surveyed, television use has increased since the purchase of the device. According to a Swisscom press release, most users appreciate the opportunity to "make their television consumption more intelligent". The electronic program guide, which allows users to program recordings with a single click, is cited as an example. It was also noted that although it is mostly men who rent the hard-disc recorders, the devices are very often used by women and children. Obviously, the women and children in Swiss living rooms decide which programs or films are consumed and when.