Germany: PR industry on the way up

Like the Swiss PR industry, the German PR industry is also optimistic about the future. According to the PR Journal's turnover ranking, last year brought surprising and strong growth for the industry. The fee-based turnover of PR agencies increased by 11.4 percent from EUR 298.2 million to EUR 332.3 million. The number of employees also increased by 8.2 percent. The average per capita turnover increased by 2,000 to 105,000 euros. The trend is clearly continuing, with double-digit growth expected for the sector in 2006, said Gerhard Pfeffer, Editor-in-Chief of the PR Journal. This is because the top 20 agencies reported a 12.4 percent increase in fees in 2005. The general upward trend in the industry is particularly evident in the job vacancies. Agencies are desperately looking for people.