Wemf helps the cinema

Market research The box office figures for Mach Basic 2006-1 are not as dramatic as the 2005 figures from the cinema association Procinema.the semi-annual rhythm of the Mach Basic
led to a focus on the print figures, the published
However, the weekly reach in cinemas was lost. Here, too, the
cinema data will be submitted later. Calculating the weekly reach of the
If you extrapolate Basic 2006-1 to a whole year, you get 22.5
million moviegoers, 4.2 percent less than in the survey period
of Mach Basic 2005 (April 04 to March 05). The decline is therefore much
less dramatic than the figures published at the beginning of the year by the
Film distributors' and cinema operators' association Procinema.

This had reported 15.4 million visitors for 2005, which corresponds to a
This corresponds to a decrease of 12.8 percent compared to 2004. The differences
have to do with the different survey methodology (with Procinema on
reason of tickets sold) and with different survey periods
(at Wemf: October 04 to September 05). In short: The
Wemf figures, which lag somewhat behind the Procinema statistics,
confirm the statement of the Cinema Association, but they strongly
down. Even on the basis of Mach Basic 2004, which still had 24.1 million
According to Wemf, only 6.6 percent fewer moviegoers are currently going to theaters.
people go to the movies. Moreover, according to Mach Basic 2006-1, the trend in
The trend is by no means uniform between the regions. Western Switzerland is stable and
even recorded a significant increase in cinema-goers in the centers. In
In German-speaking Switzerland, only Zurich was able to retain its moviegoers. What
also stands out in the Wemf figures: the target group of 14- to
34-year-olds, who make up about half of all moviegoers, are
less frequently to the movie theater: Compared to Mach Basic 2005
The decline was 7.6 percent nationwide, and as much as 10.1 percent in German-speaking Switzerland.
percent. In French-speaking Switzerland and Ticino, the young audience remains loyal to the
medium of cinema, however.

According to Procinema statistics, cinema admissions are also on the rise.
are currently on the rise again. In the first three months of this year, they were
was already 6.6 percent higher than the previous year. And according to a press release
from Warner Bros, it can be seen that the movie Ice Age 2, which can be seen here at
country at the beginning of April, with 250000 visitors on the first day alone.
weekend "the best Swiss film launch of all time"
could.

Markus Knöpfli