Hello, this is the boss

Telecommunications Advico Young &
Rubicam has developed a B2B campaign for Sunrise with testimonials from the
Must a testimonial be realized as a presenter?
come along? Or even act? No, says Advico Young &
Rubicam. Above all, a testimonial must be credible. And so has
AY&R for a B2B campaign for Sunrise with several bosses
asked what they thought of the new Voice over IP service.
from Sunrise. Answers are given by Jakob Gilgen from Kaba Gilgen, Michael
Hobmeier from Bank Valiant, Andreas Münch from
Migros-Genossenschafts-Bund and Hans-Ulrich Stucki from Clientis AG.
The gentlemen appear as what they are: CEO, member of the
General Management and Director. They make statements that are not
a copywriter has put in their mouths. And they show face - or
Even a little wink.

In the testimonials, the high-ranking "presenters" naturally express themselves
enthusiastic about Voice over IP and data communication with Sunrise.
IP telephony means telephoning via the local data network with voice
over IP (for Internet Protocol). The offer from the telecommunications company
offers complete modular solutions from a single source. These can be
gradually and flexibly.

The advantage is standardized communication thanks to a single
Network infrastructure for telephony and data communication. With the
Integration of existing and new applications such as e-mail, web or
With Voice over IP, customer relationship management is not just a
future-oriented communication is made possible, but it also
"considerable cost savings", as Sunrise calculates.

In just 15 seconds, the four commercials are intended to arouse curiosity about the new
service, which is broadcast on Swiss television immediately before
"10vor10" and "Le journal" - at a time when in the
Switzerland, the decision-makers are sitting in front of the TV. At the same time
to see the testimonials in the business press - in the form of
full-page advertisements. The campaign runs until September 24, 2006.
The photos for the advertisements and the films are by Serge Höltschi
have been realized.  

Andreas Panzeri