Seed for economiesuisse: Trade Data Since 1921 as a Film

Seed economiesuisse: A Film Based on Trade Data Since 1921

Switzerland’s close economic ties with the rest of the world are considered key to the country’s prosperity. This was the focus of the 2026 Economy Day, organized last Friday in Lucerne by the business umbrella organization economiesuisse under the theme «Switzerland in the World.» Approximately 450 representatives from the business community, politics, and civil society attended the event. Seed economiesuisse was responsible for the event’s opening: The Zurich-based communications specialist, which specializes in film, created and produced the opening film.

Real Numbers as a Visual Story

This animated film uses a minimalist style to tell the story of how the Swiss economy has become increasingly interconnected with the rest of the world over time. It is based on the Swiss government’s official import and export figures dating back to 1921. These data were used to create a visual narrative that traces the historical evolution of Switzerland’s trade relations.

Close collaboration with economiesuisse

Seed produced the film in close collaboration with economiesuisse. It was directed by Janos Menberg, who also programmed the underlying data visualization model. Seed is known for film productions in both external and internal communications; the company’s clients include BKW, ETH Zurich, Geberit, On Running, Rivella, Swiss Life, UBS, and the University of Zurich, among others.

The film is available on the Seed website: https://www.seedcom.ch/filme/economiesuisse-schweiz-in-der-welt

Contact at economiesuisse: Silvan Lipp, Michaela Müller; responsible at Seed Audio-Visual Communication AG: Janos Menberg (Director, Animation), Bardo Eicher (Sound Design, Sound Mixing), Bastian Hertel (Production Manager), Felix Courvoisier (Producer)