newhome SC Bern: Real Estate Portal Takes Over the Ice Rink
newhome and SC Bern are launching a partnership starting with the 2026–27 season. The real estate portal is focusing on regional ties and high visibility at the PostFinance Arena.
The partnership between newhome and SC Bern will begin in the 2026–27 season. The Swiss real estate portal will serve as the hockey club’s official partner going forward, adopting a sponsorship model designed to go far beyond traditional advertising.
Regional proximity as a common denominator
According to their own statements, the two partners share a natural affinity. newhome positions itself as Switzerland’s leading regional real estate portal, while SC Bern is deeply rooted in Bern and the surrounding region. The press release states that values such as regional ties, reliability, and commitment to their local community are what unite the two organizations.
newhome SC Bern: High Visibility at the PostFinance Arena
Starting with the new season, newhome will serve as an official partner of SC Bern, benefiting from visibility at the PostFinance Arena. The brand will be featured, among other places, in the face-off circle and on the LED ring. In addition, it will provide hospitality services and be featured on SC Bern’s social media channels.
Silvio Frei, Head of Marketing & Communications at newhome, says: «We’re thrilled to have SC Bern as a partner by our side. As a real estate portal, our regional roots are especially important to us. And, in particular, to showcase this connection to the outside world and support clubs like SCB that are deeply rooted in their home region. For us, this partnership is more than just a presence in the stadium. It is a commitment to a city and a region that are close to our hearts.»
Patrice Hitz, Chief Sales Officer at SCB, adds: «newhome is a partner that values regional ties just as much as we do. This not only creates a great foundation for our collaboration—it fosters a genuine sense of connection. Welcome to the SCB family.»
newhome is owned by more than 500 real estate companies (Next Property AG), 19 cantonal banks (NNH Holding AG), AXA Insurance, and the media company CH Media.
For more information about newhome, visit https://www.newhome.ch.
