Advico Young & Rubicam wins the SonntagsZeitung
The agency won the account in a competitive pitch. The first steps of the new campaign are expected in late summer 2006.
The agency prevailed in a competitive presentation, as AY&R announced. The decisive factor in SonntagsZeitung's decision was a convincing, future-oriented strategy and the positioning derived from it, according to publishing director Caroline Thoma in the press release. The first measures of the new campaign are expected in late summer 2006.
