«The Hip-Hop Way»

«Authenticity» has become a term that brands use to talk about impact, while «culture» refers to origin. That’s the difference. If brands want to play in this league instead of engaging in contrived «culture marketing,» Niko Backspin has a few valuable tips here.

Editorial - September 9, 2026

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«The Hip-Hop Way»

«Authenticity» has become a term that brands use to talk about impact, while «culture» refers to origin. That’s the difference. If brands want to play in this league instead of engaging in contrived «culture marketing,» Niko Backspin has a few valuable tips here.

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