Alliance of Ebay, Microsoft and Yahoo against Google?

According to rumors, Ebay wants to work together with Microsoft and Yahoo. The cooperation is intended to help the companies tackle the competition from Google. This was reported by Netzwoche with reference to the Wall Street Journal. Ebay had already started talks with the two companies in the fall, but separately for the time being. The online auction house feels threatened by Google's expansion plans. The universal database Google Base, for example, is increasingly becoming an e-commerce platform. The aim of the cooperation with Microsoft and Yahoo is that Ebay could increasingly advertise with these partners and exchange customer data with them. According to analysts, Ebay is currently dependent on the search engine giant, as it is assumed that ads on Google bring significantly more visitors to the auction platform than other forms of online advertising.