Online advertising in Germany continues to grow

A total of 124 million euros was spent on online advertising in Germany in the first quarter of 2006. This corresponds to an increase of EUR 43.3 million or 53.4 percent compared to the same period last year, according to market researcher Nielsen Media Research. The strongest month for advertising in the first quarter of 2006 was January, which recorded an increase of 64.9 percent. The most advertising-intensive sectors in the first three months of 2006 included online services with 24.8 million euros (up 51.4 percent), followed by e-commerce with 12.2 million euros (up 48.4 percent) and telecommunications companies with 11.1 million euros (up 137.1 percent). Advertising expenditure in the online segment of consumer magazines increased by an additional 4.7 million euros to 5.0 million euros. Of the top 50 sectors on the Internet, 39 increased their advertising investments in the first quarter of 2006 compared to the same quarter of the previous year. 19 of these sectors increased their online advertising revenues by more than 100 percent.
There is also good news from the USA when it comes to Internet advertising: according to PricewaterhouseCoopers and The Interactive Advertising Bureau, income from online advertising totaled 12.5 billion dollars in 2005. This represents a 30 percent increase on the previous year.