Fast bears

Sports fashion On the release day of this advertising week, the time has come: the first Nike Only Store in Switzerland opens its doors. Not in the lifestyle mecca of Zurich, but in cozy Bern. The largest Swiss selection of the broad Nike range will be presented on 420 square meters on Neuengasse. As Nike Switzerland's advertising agency, +söhne from Winterthur is responsible for communication. In addition to traditional media such as flyers, posters, window displays and radio spots, there will also be a competition. Everyone is invited to come to the store in a sports outfit on the Friday after the opening. The first ten costumed athletes will win a Nike shoe of their choice. For the competition card, +söhne has given a bear the power of countless athletes in a graphic way.