Ringier's free evening newspaper "heute" launches on May 15

On Monday, May 15, at 4 p.m., the free evening newspaper "heute" from the Ringier media house will be published for the first time. With an initial print run of 200,000 copies, "heute" will be distributed in 400 to 500 boxes in Basel, Berne and Zurich. 150 colporteurs will also distribute the free paper to commuters. Ringier reports that the recruitment process for the 20-strong editorial team is almost complete. This means that five more people have been hired than originally reported. The young team, led by editor-in-chief Bernhard Weissberg, will report daily on 32 pages in tabloid format. Daily news as well as news from the areas of entertainment, people and lifestyle will be covered. There will also be information on events and leisure, a TV program and a guide to going out for the young, urban target audience. The editorial team has been divided into a "blue group" and a "red group". The blue group deals with news topics, the red group with nightlife, music, games and fashion topics, as Ringier confirmed on request. The head of the red group is Daniel Steil, former head of entertainment at Blick.
By structuring the editorial team in this way, Ringier is dispensing with the traditional division into departments, as "the thematic emphasis is different and the organization should take this into account. In addition, it is a small team that does not want to and cannot afford large hierarchies, it says
at the request of Werbewoche from Ringier.