Internet advertising increased in March
In March 2006, the Goldbach Electronic Media Index (GEMI) stood at 166 points, unchanged from February; only the Internet segment rose by a full 4 index points.
The Goldbach Electronic Media Index (GEMI) moved in March
2006 at 166 points, the same level as in February. While the other electronic media lost points across the board, the Internet gained a whopping 4 index points (from 173 to 177 points) and thus proved to be the winner in terms of growth in gross advertising investment in the electronic media. The other electronic media lost growth in the short term with a total decline of 2 index points (from 318 to 316 points). The GEMI in the
Individuals: TV fell from 324 index points to 322, radio lost 2 points from 249 to 247. Teletext fell by one index point from 153 to 152. The GEMI is based on the
published data from Media Focus for advertising investments in the
Switzerland.
2006 at 166 points, the same level as in February. While the other electronic media lost points across the board, the Internet gained a whopping 4 index points (from 173 to 177 points) and thus proved to be the winner in terms of growth in gross advertising investment in the electronic media. The other electronic media lost growth in the short term with a total decline of 2 index points (from 318 to 316 points). The GEMI in the
Individuals: TV fell from 324 index points to 322, radio lost 2 points from 249 to 247. Teletext fell by one index point from 153 to 152. The GEMI is based on the
published data from Media Focus for advertising investments in the
Switzerland.
