The 2006 advertising year is improving

The first quarter of the 2006 advertising year closed with an increase of 1.1 percent. As Media Focus announced on Wednesday, the expected growth was not quite achieved, but the monthly trend development gives hope for an improvement. The advertising month of March shows this positive trend in advertising investments with an increase of 2.9 percent compared to the first quarter of the previous year, with the following key markets seeing the highest growth in advertising investments: Energy +54 percent, Watches/Jewelry +20 percent, Finance +15 percent, Consumer Electronics +14.5 percent and Pharma/Health +14 percent. Cosmetics/personal care -23.5% and telecommunications -20% invested significantly less than in the same period of the previous year. The effect of the launch of the new Cailler products is reflected in the ranking of the largest advertisers in March 2006. Nestlé ranks third behind Coop and Migros, while Swisscom is only in 6th place behind Unilever and Swiss Post. Aldi Switzerland is represented in the first top 30 advertisers for the third time in a row in 19th place.Media
Focus is a joint venture between the two market research companies
IHA-Gfk and AC Nielsen. Media Focus has been recording the
Gross advertising expenditure in Switzerland in the media Newspapers,
Magazines, television, radio, posters, cinema, teletext and the Internet.