Adscreen holds its own in the advertising world

In the current edition of the AIS (Advertising Index Switzerland), WEMF has published for the first time the figures for advertising investment in the adscreen medium. In 2005, a total of CHF 9.065 million was invested in the new, three-year-old advertising medium at points of sale, information points and public places in Switzerland. This represents an increase of 74 percent over the previous year. The WEMF calculated the investments on the basis of data communicated to it by the most important adscreen advertising marketers such as Cinecom, Die Schweizerische Post, Flatspot Media, IP Multimedia, Neo Advertising and Screenimage. With the published conversions one is already on a similar level as the Teletext, it is said in a statement. For the months of January to March 2006, Adscreen again recorded an increase of more than 12 percent compared to the same quarter in 2005.