The One Club and CapCut: Global AI Partnership for Four Award Shows

The One Club for Creativity and CapCut have entered into a major global partnership. As part of the One Club-CapCut partnership, CapCut, a subsidiary of ByteDance, will serve as the club’s «premier global AI partner.» According to the announcement, the collaboration is focused on four of the world’s most prestigious creative awards shows and will also include events and a creator content program.

CapCut as an AI Platform for Creatives

CapCut is an AI-powered photo and video editing platform available for desktop, mobile, and tablets. According to the company, the platform offers a complete suite of features including graphic design, team collaboration, and advanced AI technology—tailored to a broad user base ranging from beginners to professional creators. The goal is to make high-quality video production fast, easy, and accessible.

The One Club-CapCut partnership includes four award shows

Specifically, the partnership covers the following areas: As part of the ADC Annual Awards, a new, specially created category will be introduced, with details to be announced in October. CapCut will serve as a presenting partner for ADC Young Guns 24—the global competition for creatives under 30. At the Young Ones Student Awards—an internationally recognized platform for students in the fields of advertising, digital communication, and design—a specially organized CapCut brief competition is planned, in which participants can win a One Show Pencil, ADC Cube, TDC Award, or Portfolio Award. In addition, CapCut will serve as the presenting partner for the «Creative Use of AI» category at The One Show 2027. A series of events and a creator content program will also follow; details will be announced at a later date.

The collaboration builds on an existing relationship between The One Club and ByteDance: In 2023, TikTok co-founded the ONE Creator Lab as a founding partner—a free program designed to support content creators. Last year, this was followed by a partnership centered on the first «One Show Best Use of TikTok» award. Also in 2026, the ADC Annual Awards entered into an exclusive partnership with Dreamina AI for the «ADC AI Visual Design—Dreamina AI» category.

«As AI becomes an increasingly important part of the creative process, this partnership brings together our shared commitment to championing exceptional work and the people pushing creativity forward,» Adam Izen, Chief Awards Officer at The One Club, is quoted as saying in the press release. The collaboration with CapCut is intended to help define what creative excellence means in the age of AI.

The One Club for Creativity is a nonprofit organization based in New York and the home of competitions such as The One Show, the ADC Annual Awards, ADC Young Guns, the Young Ones Student Awards, and others. According to the organization, proceeds from the award shows are channeled into industry programs that promote education, career development, and the creative economy worldwide.

More information about the partnership and the awards programs is available on The One Club's website: https://www.oneclub.org