Advertising statistics for the Swiss press show a strong March
In the daily and weekly press, the total volume of advertisements in March 2006 increased by 4.7 percent compared with the previous year.
The total volume of advertisements in the daily and weekly press increased by 4.7 percent in March 2006 compared to the previous year. This was announced by Wemf on Thursday. However, commercial advertisements still recorded a decline of 3.3 percent. Income from job advertisements, however, increased by 34.5 percent. Supplements also developed positively and generated 14.3 percent more revenue. Advertisements in the Sunday press increased again, this time by 9 percent. The financial and business press can also be satisfied, with advertising revenues up 25.1 percent on the previous year. The general press recorded an increase of 6.1 percent. The specialty and trade press achieved increases of 18.2% and 10.4% respectively; in the case of the latter, the figures refer to page volume.
