Scholtysik for Erich Keller: New Brand Identity

Erich Keller is now launching a completely redesigned brand identity. The rebranding was conceived by the Swiss branding and design agency Scholtysik. The new identity is intended to highlight the company’s diversity and range of services and to unite the four business segments—interior finishing, HVAC, workplace solutions, and room systems—as well as the two in-house brands, Riotherm and Talky, under one umbrella.

Erich Keller creates extraordinary spaces around the world with Swiss precision—from command centers and control rooms to trading floors and multimedia studios, as well as showrooms, retail spaces, and sophisticated residential interiors. Clients include international brands such as J.P. Morgan, NASDAQ, SwissRe, Bucherer, and IWC, as well as major Swiss companies such as SBB, Swisscom, Helvetia, Bank Cler, and Axpo. The Talky room system is part of the Vitra collection.

From a regional craft business to an internationally sought-after systems provider

The new brand identity highlights how Erich Keller has evolved from a regional carpentry shop into an internationally sought-after systems provider. The logo, developed by Scholtysik, combines the initials «E» and «K» into a minimalist, internationally recognizable figurative mark. According to the company, it perfectly embodies the combination of high-precision technology and minimalist Swiss design. The logo is designed for flexible use—from digital applications to vehicles and workwear to building signage. It is complemented by a consistent system of typography, colors, visual language, and tone.

Scholtysik: Experience in Brand Transformation

Scholtysik is one of Switzerland’s leading agencies for branding, design, and brand communication. Founded in 1996, the agency supports companies and institutions in brand management and transformation. Its client portfolio includes UBS, ABB, SBB, ETH Zurich, Bank Cler, Maxon, Pax, Bell Food Group, Jura Materials, Avenir Suisse, and the Paul Scherrer Institute (PSI), among others.

Contact at Scholtysik: Lukas Staudenmann, Contact Person