SF: Increased market share
From January through April 2006, Swiss television saw a significant increase compared to the 2005 annual average.
In the months from January to April 2006, Swiss Television (SF) was able to make clear gains compared to the 2005 annual average. The all-day average market share of SF 1, SF zwei and SF Info increased by 1.8 percent to 35.2 percent. According to a statement, the Winter Olympics in Turin in February contributed to this good result. SF made significant gains in the early evening, late evening, night and daytime time slots. Only on the main evening did the market share fall slightly. This was due to the fact that most main evening programs have remained unchanged for years. A large number of these are to be revised in the course of this and next year. Looking at the target group of 15-49-year-olds, SF made gains in all time slots.
