Annual report and authenticity
Corporate Publishing II is the «theme» that Bâloise has chosen for its current annual report.
Corporate publishing is the "tone of voice" that
Baloise has chosen for its current annual report. Already
With the 2004 Annual Report, the Banking and Asset Management
Insurance group takes the new path of journalistic documentation
in text and images. With this year's annual report print and
online went one step further in terms of authenticity; under
Among other things, three customer advisors in Switzerland will be
working day by a journalist and photographer. Two more
Stories document everyday life and thus the implementation of the
Baloise strategy. Concept and design: Primafila AG in Zurich and
Munich.
Baloise has chosen for its current annual report. Already
With the 2004 Annual Report, the Banking and Asset Management
Insurance group takes the new path of journalistic documentation
in text and images. With this year's annual report print and
online went one step further in terms of authenticity; under
Among other things, three customer advisors in Switzerland will be
working day by a journalist and photographer. Two more
Stories document everyday life and thus the implementation of the
Baloise strategy. Concept and design: Primafila AG in Zurich and
Munich.
