Web advertising dominates

Advertising market
II Gross advertising investment in the electronic media was as follows
In March 2006, the index remained at the February level of 166 points. The
Goldbach Electronic Media Index (GEMI) shows for TV, radio, Internet
and Teletext together recorded a short-term decline from 318 to 316
Points. While the other electronic media lost points across the board,
the Internet grew strongly. With growth from 173 to 177
points, the Internet is the clear winner in terms of the increase in
Gross advertising expenditure. TV and radio advertising both lost ground in March
2 index points each. While TV fell from 324 to 322, radio dropped from 249
to 247. Teletext also suffered a loss. Its
Index has fallen from 153 to 152. The GEMI is published by the advertising marketer
Goldbach Media. The index is based on published data
by Media Focus for advertising investments in Switzerland. (rg)