Artful finger exercises

Logistics II For the discreet Basel transport company Kraft ELS, Wyler Werbung has allowed himself to make jokes about artists.
Antiques are a matter which, like the transportation of money, is extremely
is handled discreetly. After all, the logistics of such works
worth millions. Of course, the Basel-based
art logistics company Kraft ELS AG, which is also involved in the realization of the
Christo documentation at Credit Suisse in Zurich. Himself
Owner Josy Kraft assures us that company cars would not be
written on. Even in the world's largest art market, the USA, where the
is more relaxed when dealing with art, the industry is extremely
concealed. Companies that, despite the unwritten rule with advertising
visibility were dropped by their clientele.
Kraft knows how to tell a story.

Shaken, not stirred
Despite this, CD Ruedi Wyler did not miss the opportunity to
company to develop an advertising concept for trade magazines, catalogs and art guides.
develop. Wyler uses works of art which, depending on the
and which illustrate what could be done to meet such needs.
pictures could "happen" on a trip. Wyler advertising shows
the most impossible "damages" in a humorous way, by using the
shakes the works vigorously. As with Mondrian's painting, whose
black bars and colored rectangles due to the improper
transportation collapse into a pile of rubble. Although the
potential customer already knows today that he will not buy the idea.
both sides have already achieved publicity in the trade press.
received. (la)