JvM/Limmat: Fresh campaign for Migros Bio

Migros recently launched a new organic label with new packaging and a new look. Jung von Matt/Limmat created a campaign for it.

Under the motto "Nature knows what's good", a film and print motifs were created in which Migros' organic products receive the unreserved appreciation of nature. In the film, a woman cycles through a village and through nature with her organic shopping. Someone is always whistling after her. Or so she thinks, but in fact there is a much more natural cause behind the whistles. The film was directed by Vikings, who were also responsible for directing the Migros commercials "Chocolate", "Kartoffelnasen" and "Farm der Tiere". The film can now be seen throughout Switzerland in cinemas and on TV as well as on the Internet. The print campaign with motifs created in the Garrigosa studios in Barcelona will appear in the relevant print titles throughout Switzerland.

> To the spot

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Responsible at Migros: Oskar Sager (Head of Marketing), Marc Engelhard (Head of Marketing Communications), Christoph Vogler, Sven Guggenheim, Sibylle Widmer (Brand/Label Management), Philipp Marquard, David Burst (Media). Responsible at Jung von Matt/Limmat: Alexander Jaggy, Michael Rottmann (CD), Alexander Holtz (text), Inken Rohweder (AD), Adrian Merz (graphics), Rolf Helfenstein, Fabian Röthlisberger, Simone Jehle, Jonas Brändli (consulting), Ilonka Galliard, Erasmo Palomba (agency producers), The Vikings (director), Big Fish (film production), Felix Leiberg (camera), Effektstudion Stockholm (model maker), Kirschnermusic (composition), Jingle Jungle (sound), Garrigosa (photography and image editing). Responsible at OMD: Christiane Jestädt (Account Director), Daniel Busenhart (Planner).

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