1st advertising quarter was top

Advertising Market I Since Media Focus began tracking these figures, there has never been as much investment in traditional advertising in a first quarter as there was in 2006.

Advertising market
I Since the start of Media Focus' measurements, no 1.
As much was invested in traditional advertising in the third quarter as in 2006: 782.9
million francs (+1.1% compared to the previous year). March also recorded an increase of 330.6
million francs compared to 2005, an increase of 2.9 percent. A
A surprising development can be seen in the market shares of the
Daily newspapers. At 37 percent, they are among the winners and are
primarily responsible for advertising growth. Compared to the 1st quarter of
Investments increased by 6.8 percent in the first quarter of 2005. (rg)

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